First Political Post Ever.
posted Sunday, May 11 by jason Maggio
Sorry, I couldn’t resist.
No Justice, No Peace - Just Stress
posted Friday, May 02 by jason Maggio
We’re flowin’ this whole crew of bad bwoys the Molotovs dropping next week. So they can get they’re mash-up on while reppin’ the team properly.
Thizzy Prom Night
posted Friday, May 02 by jason Maggio

I think this story is hilarious. These kids throw up some “T”s in their prom photo and get suspened. The cop on the news knew all about the reference and was blabbin’ about Mac Dre and Thizz culture. Read the full story here. Only in Northern Cali right…
We would totally try and send these two our Thizz Face fitteds if we didn’t get a C&D and them.
“Students Suspended Over Ecstacy Pose”
http://www.kcra.com/news/16123190/detail.html?rss=sac&psp=news
Victor Cholo X Vimby
posted Thursday, May 01 by Matt Conley
Official Flow Rider Ray Maldonado was recently featured in a video by Vimby. He shows support by wearing the Victor Cholo LA fit throughout the interview. Check it out below.
30% Discount - Trivia Question First
posted Monday, April 28 by Matt Conley
Answer this question correctly and you will receive a code for a 30% discount when entered during checkout at the Official Online Store. Here is a hint, the answers in the blizog.
Question: What style Official hat is Sinden wearing in the new Kid Sister Beeper video?
Note: The code is case sensitive.

It was all a dream
posted Monday, April 28 by Matt Conley
DreamTeam Clothing from Germany has launched their new website today. Besides their renowned streetwear blog, which of course still exists, they have now opened their webshop to the public.
Also look out for webspecials which will only be available online. Besides that, DreamTeam Clothing will be shipping out their first collection soon to accounts including stores from all over Europe and the United States.
These guys have some amazing designs and they are really good friends of ours, even though they told me my English is wack!

Strictly Official
posted Monday, April 28 by Matt Conley
Best Trick Polling - New Video
posted Monday, April 21 by Matt Conley
It’s up to you now to vote for who you think had the best tricks, who was the overall winner, who was the most “Sac Wid It”, and who is most likely to succeed in this super am world of skating. Thanks to Brandon Dubose, Mike Flys, and Kmart for filming this new video, edited by Brandon. We will stop the polling in 2 weeks and announce the winners.
Here is a quick breakdown of who’s who and what they did for reference.
Andrew Dellas – (Dreads) Nollie Halfcab Crook, Nollie Heel Tailslide, Back Noseblunt…
Dwayne Galloway – (Black Hat, White Tee, Mini Dreads) Front Smith 180, Front Tail 270
JR Dias – (Tan Pants, White Longsleeve, Red/Navy hat) Front Shuv Back Nosegrind, Switch Front Shuv Back Nosegrind, Nollie Crook, Switch Front Tailslide Bigspin
Mike Pennings – (White Tee, Green Hat) Switch Backside Blunt, Noseblunt Bigspin
Phil Frost – (Black Tee, Blond Hair, Sunglasses) Ollie Table, Nollie Crook, Nollie Noseblunt…
Ryan Starks – (Red Tee, Black Hat) Front Blunt, Front Krook, Back Tail 270 Shuv
Ray Maldonado – (Black Hat, Brown Plaid) Kickflip Front Krooks, Kickflip Back Krooks, Back 180 Nosegrind Revert…
Rob Maso – (Red Hat, Black Wifebeater) Back Nosegrind 180, Noseblunt…
Also you can check out the video in the previous post with name titles and see if the video here on Transworld has more or less tricks for each person.
VOTE NOW!
The “So Sac Wid It” award is for the homie that repped Sacto the hardest. If you don’t know about Doey Rock’s anthem, you can get learned here.
Will Skate for Footage
posted Wednesday, April 16 by Matt Conley
The much anticipated footage from the Will Skate for Money contest is beginning to pop up. Alan Hannon filmed and edited a video of the contest and you can view it here on the Transworld Skateboarding website. Also Jack Mansfield filmed and edited the video below, look for this to be up on Slap Magazine’s website any day now. Many thanks to Jack and Alan for coming through and taking the time to film and put the videos together.
We will have another video done shortly and it will be uploaded here with polling features for you to vote on.
Official Spotting - PENNYWISE!
posted Tuesday, April 15 by Matt Conley
The lead guitarist for Pennywise was caught crowned in Official during an episode of Fuel TV’s Daily Habit. It’s such an honor to see punk heroes repping the brand. Given we start our days with Bro Hymn, it was only natural.
JC Report
posted Tuesday, April 15 by Matt Conley
Will Skate for Sequences
posted Thursday, April 10 by Matt Conley
Sepehr Zamani shot these sequences at the Will Skate for Money contest. The first one is second place winner JR Diaz with a front shuv back nosegrind, he also got that switch. The other is winner Ray Maldonado with a back 180 nosegrind revert. Sequences via 48Blocks.com


Another gallery will be up any day, but also stay locked for the full video with chances for you to vote for different “Skaters Choice” awards.
Skate Contest - Winners Announced
posted Tuesday, April 08 by Matt Conley
Congratulations to the winners of the Official’s Will Skate for Money Contest:

First Place – Ray Maldonado
Tricks – Kickflip Crooks, Backside 180 Nosegrind Revert…

Second Place – JR Diaz
Tricks – Switch Front Shuvit Back Nosegrind, Switch Frontside Tail Bigspin…

Third Place – Andrew Dellas
Tricks – Nollie Heelflip Tailslide, Nollie Half-Cab Switch Crooks…

The videos will be ready this week so keep checking the Official Blizog to see all the tricks that went down and have a chance to vote on who you think had the best tricks. Thanks to Wes Davis for shooting the photos and sequences.
Official Will Skate for Money Gallery 1
posted Monday, April 07 by Matt Conley
Here is the first installment of images from Official’s Will Skate for Money contest held on April 6th.
Created with Admarket’s flickrSLiDR.
Official Will Skate For Money Contest Coverage
posted Monday, April 07 by Matt Conley

Official’s Will Skate for Money Contest jumped off yesterday at Southside Park in Sacramento. Some dope tricks went down and overall it was a really great time. We will be releasing photo galleries, sequences, and video clips all week long so be sure to keep checking the Official Blizog for all the entire contest coverage. We will have all the footage edited and ready mid week and it will be uploaded for you to vote on who you think had the best tricks. Thanks to Mike at Nike SB, Matt at Expedition, Justin & Greg from Force/Empire, Eddy & Gabe at FTC SAC, and Ben from PLA for their support.
This is just the beginning for the Official Will Skate for Money Contest. We will be hitting up major cities worldwide keeping the integrity of a real spot, best trick concept.
Format Magazine Feature
posted Monday, April 07 by Matt Conley
Official is featured in the April issue of Format Magazine. The feature
includes an interview and photos detailing Official’s directives and
inspirations. Official takes the opportunity to drop quotes like, “It’s
just taking something that is socially obstructive and celebrating it.
Everybody is a fucker but only a few are bold enough to admit it. And even
fewer are bold enough to advertise it!” making for an entertaining and
insightful little read. You can read the article here.

Spot Announcement // Will Skate for Money Contest
posted Saturday, April 05 by Matt Conley
Official’s Will Skate for Money contest presented by Nike SB, FTC SAC, Expedition, and Force Trucks will be tomorrow at 3 o’clock at Southside Park, 7th & T street, downtown at the mural stage.
See you there!

URB & KDU & BBB & Official
posted Friday, March 28 by Matt Conley
URB magazine in production with KDU recently released a series of interviews from the January Bread & Butter tradeshow in Barcelona. Jason from Official spits fire for his interview, check it out here.
There are also interviews with Martin Magielka / Untitled, Wes / Footpatrol, Richard Vaughn / Triumvir, Angel Cabada / Supra & KR3W, Selim Varol / Toy Giants, Pat / Akomplice Clothing, Jeff Staple / STAPLE DESIGN, Kazu Mataraki / DREAMTEAM CLOTHING, Alex Valman / HOMEROOM, Derrick / Dangerous Work, & Jeremy Castron / UNDRCRWN.
Birthday Celebration Sale - 25% OFF
posted Friday, March 28 by Matt Conley

Paco Rica
posted Friday, March 21 by Matt Conley
Earlier we showed you a look at the cover of skateboard magazine, Place, which Official Flow Rider Paco had the cover of. Here he is at the same spot in Costa Rica with a gritty back tail. Paco said he wanted this to be the cover but I don’t think he is complaining too much, a cover is a cover if you ask me.

The F'ers are Coming!
posted Monday, March 17 by jason Maggio
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Sneake Peake for you straight from the lab. F’ers are a new One-Time drop that will be available late April/Early May in finer boutiques around the world. Check back for store listing as this drop will sell out super fast.
Official Will Skate For Money Skate Contest
posted Friday, March 14 by Matt Conley
In the true spirit of skating and bringing all the originality and innovation that is essential to Official – Crown of Laurel and the affiliated sponsors, a new renegade style skate contest is born. The “Will Skate for Money” contest is a blend of empowerment, community, and gritty skateboarding. The contest will barrage famed skate spots in various cities beginning in Sacramento, CA with a quick-strike best trick contest. A winner will be declared at the contest and the video footage will be uploaded to Riottt.com where visitors can vote for the “Skater’s Choice” award. The winners will receive a moderate cash prize, a product focused prize bag and will be featured in all the post-contest marketing.

Reeps1 x Official
posted Tuesday, March 11 by jason Maggio
Sessions provides us with a likkle clip from Reebok Vs. Secret Wars at Bread & Butter. Reeps1 (Beatboxer Extraordanaire) rockin’ the Victor Cholo LA Black wool/white contrast.
http://www.myspace.com/session70
http://www.myspace.com/reeps1
Cover Coronation
posted Friday, March 07 by Matt Conley
Congratulations to Paco Elles who graces the cover of the new issue of Place Magazine, a popular skate mag from Germany. The magazine took a small crew to Costa Rica and obviously some amazing skating went down. To get a cover is such a milestone in skating and since none of us will have a cover soon, at least we can feel connected to the glory in one way or another with Paco wearing the Neu Jack Official fitted and the matching purple aesthetic of the layout. This kind of stuff just gives life to what we do and it’s an honor to see and be repped like that. The magazine also puts out a DVD based on the contents and premiers it across Germany so look out for Issue 4. You can see the trailer at Place.tv in the Podcast section.

Operation Molotovs
posted Tuesday, March 04 by Matt Conley
Molotov cocktails are one of the most notorious weapons used by rioters and rebel groups in street clashes. Molotovs represent the collective passion of individuals who fight for what they believe in no matter the oppression and do it with some DIY ethos. This much anticipated new One-Time Drop is a continuation of The Ballistics Series. Cordura® ballistic nylon is utilized with true “rebel” red embroidery. The back of the hat hosts the Molotovs “M” logo. A red sandwich bill contrasts with a powerful black and white photo print undervisor. The print is an overturned police car engulfed in flames fueled by the delivery of a molotov cocktail. There will also be a black and neon green colorway. Available here and at the world’s finest boutiques and skate shops April 10th.
The Frigid Norte
posted Wednesday, February 27 by jason Maggio
We’re spending some time in the frigid north for some exploration and forgot our cameras. Who the hell travels halfway around the world and forgets their camera? Well, the weak excuse iphone has for a camera will have to suffice for this trip.
Hotel rooms get boring and you end up taking photos of the view, no matter how mediocre it really is…
Mobbin’ the Benz in our own mini version of Far-East-Gumballerz. We almost died like four times today.
There are fried scorpions in that noodle type sculpture. We opted for the sans scorpion dishes.
Since when did the fish from the lake in the Simpsons become a delicacy?
Matt suckin’ on some opium/alcohol/ginseng through a straw he stole from Papa Smurf.
You know you’re in the cuts when you have to take a piss in a hole in the ground.
Mad swatches up in the hotel room to be.
And finally, more hotel-room-boredom breeds inspiration. Argyle Vans, table tennis and summer plaids… Maybe I’m just wishing it was warm enough to actually go outside.
Sinden x Kid Sister x Houndstooth Wars
posted Tuesday, February 26 by jason Maggio
Flow rider Sinden (myspace.com/gramesinden) just alerted us that he gave us a real proper look by rocking the Purple/Black Houndstooth Wars hat all throughout the Kid Sister x The Count & Sinden video for “Beeper.”
After peeping the video it gave me a new respect for this hat. It just pops so well in the video and we’re super proud to be linked with Sinden and grateful for his choice in premium headwear. Good Looks Mate!
Also note Kid Sister will be on TRL for all or our tweenies out there.
Craze in SF
posted Friday, February 22 by jason Maggio
Went to the Craze tour last week at Temple. Miami bass never felt so good.
Craze in Way South London (Which basically means “Miami”)
Vizzie V decided she was part of Klever’s crew. So yeah, she bacame his personal background dancer for the evening.
Official Spotting… (Houndstooth Wars up in the club)
PERKS - Official Flow Rider
posted Thursday, February 21 by Matt Conley
Here is a preview from another Official Flow Rider – Chris Perkins. This is just a teaser to tide you over while we build a comprehensive introduction. Switch Backside 180 to 5-0 in San Jose and a Frontside Flip in Sacto.
MyOfficial Contest
posted Tuesday, February 05 by Matt Conley

After much deliberation we have developed a MySpace page to act as a more personal complement to our current website. For our social network inauguration we will randomly choose a friend a month for the next three months to receive a premium fitted of their choice from the Official Online Store. Beginning February 1st, all new friends will automatically be entered into the monthly drawing and will stay entered for the entire 3 months. The first drawing will be March 1st so visit www.myspace.com/theofficialbrand now and see what it means to be an Official MySpace Murderer.
New Official Flow Rider
posted Monday, February 04 by Matt Conley
Allow me to introduce Paco Elles from Germany, the newest Official Flow rider. He also rides for Trap skateboards and Nike SB. Paco is a really humble and talented individual. Very soon you will get a proper introduction of all of our Official Flow Riders, but I’ll let this teaser tide you over for now.
Inaugural Ad
posted Friday, February 01 by Matt Conley
We ran our first print ad in the new issue of Streetwear Today. It looks good, especially because the magazine is large format and so the ad is all nice and big. The magazine has mass distribution in Europe and some distro in LA. Check it out, not just for our ad but it is a very comprehensive look at street inspired brands and happenings.


www.streetwear-today.com
Juxtapoz X Three Tides Tattoo
posted Thursday, January 31 by Matt Conley
In the January issue of Juxtapoz there is a nice in-depth feature highlighting the work and success of Three Tides Tatto in Osaka, Japan. The owner Masa is wearing the British SAS Shemagh in the opening spread. TTT and it’s affiliated skate shop FTW carry Official’s premium fitteds. From Juxtapoz, “One step inside Three Tides Tattoo in Osaka, Japan, and you may feel as if you’ve entered a new type of tattoo utopia where the lines between fine art, tattoos, and commerce inadvertently blur.” It is definitely worth a read.


www.threetidestattoo.com
www.juxtapoz.com
Keep it Classy San Diego - Agenda
posted Wednesday, January 30 by Matt Conley
After a rampage at the Bread & Butter Tradeshow in Barcelona, the Bright Tradeshow in Frankfurt Germany, and a swarm of other shows across Europe, we presented a themed installation at the Agenda Tradeshow in San Diego last weekend. The idea was to unveil the inspirations behind past releases and communicate the substance and conceptual focus within each style.

It took us 11 hours to get there. It should only be a 7-8 hour trip but the Grapevine, an hour or two before LA was closed due to snow. We tried to barge through but some unwilling CalTrans dudes weren’t having it. The detour was ridiculous. We had to go through the Mojave desert and kept getting the worst directions. We ended up taking a picture of these directions and did ghetto GPS with the digi camera.



Set against a sophisticated living room atmosphere, the hats were displayed in a black bookshelf with each space filled with a style and it’s conceptual origin. For example the Buff Monster style was shown for the first time and was complemented with a can of Montana paint and Buff Monster vinyl toys.

Futura Book X Krink Pens X 80’s Video Game Inspired Art = Houndstooth Wars

Invading Ape


We walked to the car at the end of day one and someone drew this massive dick on my back windshield. It was so funny, dude took some time, it was a little too detailed. We added an eyeball and kept it up for a keepsake. We would walk to the car from the hotel or something and people would be taking pictures or we get the cool-guy honks. It became a collaboration. Every time I went to the car someone had added something. One dude just wrote “Penis”, someone wrote “I Love Official!”. Ridickulous.
Way Too Bright in Frankfurt
posted Sunday, January 27 by jason Maggio
So after Bread & Butter we got on a Click Air flight and headed to cold and rainy Frankfurt, Germany for the Bright Tradeshow. This is a skate focused tradeshow with increasing exhibitors from streetwear now getting in on the action. The show takes place in an old police station that actually looks pretty surreal when you first walk through. It’s coverd in stickers, mops, sprayed tags and even some outlines. It’s a four story building and your booth is one of the rooms in the police station. Below are some photos from our wicked-nice stay in Frankie…
We stayed right in the middle of the red light district. Saddest thing… None of us even stepped inside one of the many strippies to choose from. Way too busy and focused I guess.
View from our Hotel window…
This is our booth at Bright. The 3Ms were bright as well.
Censorship is Weak As Fuck exhibit at Bright. I was actually super stoked this was here, I never got a chance to see it in the states.
This was the scene outside of our booth. Matty C getting swervy with the Jåger apparently.
You heard it first here. Paco Ellis now on Official flow. The kid is nice, check back for some impressive clips.
Ok, so we went to the Vice party mainly because Kavinsky was playing. Getting in was a joke, everybody getting nowhere fast, so this mob of kids start chanting the German equivilant of “Let us the Fuck in Now!” They built up courage and made a push towards the door. The doormen got shook and just started letting everybody in. The really didn’t have a choice. Once we got in I took a bunch of drunk photos…
Dave Highsnob gettin’ his drank on.
Andreas killing her softly.
My man Karsten from the Magnificent Seven.
The French Don Johnson, Kavinsky.
Door to men’s bathroom. Tight…
Inside the men’s bathroom. tighter…
Euro Wigga Please…
Ontour homies.
My man Mehmet with I think Colin Mclean. Which I just noticed and bums me out. A couple years ago I spent a few days shooting him and Mac in Barcelona so I would have liked to catch up with him.
And on the front line, the king himself, Lars!
And that’s it from Frankfurtersteinburg! We’re definetly coming back to the summer show.
BBB... Then Die.
posted Tuesday, January 22 by jason Maggio
Bread & Butter has been real good to Official and this latest show was no exception. Our booth was handled by our European distributor Magseven and the other lines inside the booth were Foreign Family, Akomplice, JB Classics, Homeroom, Cleptomanicx, Triumvir and introducing Dream Team. The booth was well concepted and we had some benches out front that attracted some interesting characters to come kick it in front of our temporary “business making” location.
Got there late the night before the show started and handled my set-up until 1am or so…
“Untitled” set-up… Note the 1000 percent KAWS.
I took Alex from Homeroom and Chris and Tom from Invisible Stripes out to my favorite little build your own falaffel chain (Maos) off La Rambla in the wee hours in the morning. The band of gutter punks literally used one falaffel to feed like 4 of them. For like 45 minutes they’d just keep creeping back in the buffet line and re-upping on peppers and Talini sauce.
Matt and the Invisible Stripes guys holding down the bench out in front of the Magseven booth.
Me and Huy (Dream Team) at the Untitled/Magseven party.
Same photo, just some extra exposures in there that capitalize on the Worldwide T and Dream Team all-over print.
Speaking of Worldwide, you know the Don of Barcie (Ivan SB, Worldwide) couldn’t get away without being posted on this site.
This “euro-Bro” had light-up glasses and once I took a photo of him he followed me around for like 20 minutes trying to bro it up. I literally had to leave the room for a bit just to get away.
Chris from Invisible Stripes and Foxy Brown from who knows where…

Monika Lewinsky, Huy (Dream Team) and Coskun (Carhartt).
Joey the neu raver from Holland, Isn’t that Vierd.
Matt pounding 1 Euro street Estrellas at six in the morning with Frank from Qubic (New Zealand).
Alex distracting the Jager girl while I jacked a bottle to distribute freely on the dancefloor.
Martin the big boss man.
Roland and Mehmet my Magseven homies.
James from Addict and the Thizzinators.
Pat from Akomplice showing us all how Mountain time gets down.
Patta Soundsystem and 2007 DMC World Champion DJ Rafik (on Official flow btw…).
2007 DMC World Champion DJ Rafik.
Our beloved UK Distributor Ross, Tom from Donuts UK and Allen from Orisue.
Huy (DRMTM), Richard (Triumvir), Kazuma (DRMTM) and Matty C from the Official Barcie MACBA murderers.
And I have to end this post with the “suck my dick” bedazzled T I found in the Denim hall.
08 BBB Brand Bible
posted Monday, January 14 by Matt Conley
We are headed to Barcelona today for the Bread & Butter tradeshow. We were honored last year to be included in the show and in the Brand Bible they put out every year. It’s like 3 inches thick with gold leafed pages and covers all the best brands. Unless you go, you can’t get it anywhere else, but what they did this year is you can check it out online and PDF the brands you are feeling. Check us out here and PDF for a keepsake. We will definitely get photos of the show and the trip and update as best we can.
Amsterdam Winner!
posted Friday, January 11 by Matt Conley
Congratulations to Robert Moyer from Willits, CA who won the “Official X Ben G X DC” drawing for a roundtrip flight to pick up the collection at the world renowned skate shop Ben G in Amsterdam. The hat is limited to Europe and the Official online store. Reservations are still being accepted. It will be released on the Official online store later this month in limited supply and pre-ordering it now ensures you will get your hands on one. You can reserve it here only.

During the month of December Official Crown of Laurel ran the contest “Official X Ben G X DC Sends You To Amsterdam.” By reserving the Official X Ben G X DC hat on the Official Online Store individuals were automatically entered to win a roundtrip flight and two days stay in Amsterdam where they could pick up the collection in person at the world-renowned skate shop Ben G. The hat matches the DC Gatsby shoe designed by the Dutch artist Parra for Ben G.

MyOfficial
posted Wednesday, January 09 by Matt Conley
We threw in the towel and made a myspace page. Get at us!

New Feature: TOP SHOP
posted Tuesday, January 08 by Matt Conley
We just launched a new running feature to showcase our premier stockists. To start it off we are showcasing House of Commons, a new boutique in Las Vegas. Their concept and direction is very strong and the interview is definitely worth checking out. Click on the flyer below to see photos and read the brief interview.
Or visit http://shop.theofficialbrand.com/pages/top-shop
Tay-Ho Ho Ho
posted Thursday, January 03 by jason Maggio

Got in some riding over the holiday with my girl V. Also met up with Alex from Homeroom for a few runs. Cell phone reception at ski resorts is a heaven send. Oh, if Alex ever hollers at you about going snowboarding plan on just pointing your nose straight down and being in the lift line in like 30 seconds. Dude likes to go fast.
Happy New Beer!
posted Monday, December 31 by Matt Conley
New Year’s eve is always a time of reflection and we want to know what your top 10 of 2007 is, top 10 anything, events, issues, brands, shops, anything relevant, the 10 things of 2007 that got you hyphy. E-mail them to info@theofficialbrand.com and we will post the good ones as they roll in. The art and marketing departments are pre-meditating murder for the new year and thank everyone for their enthusiasm and support for Official during 07. KEEP IT OFFICIAL IN 08!
Black Rainbow is an amazing shop in Paris, an online magazine, and a creative agency. In the online magazine co-founder Jay Smith voted us as the top hat brand of the year. Thanks Jay. You can check it out and other things BKRW, including Official fits, at www.bkrw.com.
Merry Thizzmass!
posted Wednesday, December 19 by jason Maggio
Fix Pushers
posted Tuesday, December 18 by Matt Conley
This short video from the Underskatement film festival is so hilarious. Fixed gear and skateboard cultures both have so many similarities and are becoming somewhat intertwined but this video makes such a rad statement about the differences.
Via Benny Gold / Hypebeast Blog
Free Shipping
posted Saturday, December 15 by Matt Conley
As a special holiday gift all domestic orders will ship for free and with no sales tax applied. This has been an exciting month and year for the Official camp. Our first seasonal line, the Holiday / Winter collection is blazing shelves now and the art department is pre-meditating murder for next season as well with hat designs that will surely be regarded as absolute brilliance. Looking forward to 08 you will witness the Official brand and product range grow organically. Product extension and well concepted collaborations will continue as a constant effort to release fresh and innovative crowns and collections. Keep it Official in ‘08. Thanks for all your support.
Gino & Gonz EMB Circa 92'
posted Wednesday, December 12 by Matt Conley
This is a rare clip of Gino’s infamous backside 180 heel over the Gonz/EMB gap and some Gonz magic. It’s crazy to see because I have only seen photos or just know of it never seen the actual video though. Get eduskated if you don’t know. The clip is from Thrashers ‘Go for Broke’.
Jeff Lenoce goes WaySouth
posted Monday, December 10 by Matt Conley
Jeff Lenoce of Baker and Lakai fame is wearing the WaySouth LDN hat while popping a massive switch heel over a set. Jeff Landi took the photo and it is published in the latest issue of The Skateboard Mag in a feature about the new Lakai video. I was checking out the magazine and it’s funny because you can barely see the hat but I was pysched on the spotting regardless. Landi has some amazing shots in the new mag including Guy Mariano’s switch tre lipslide on a handrail amongst others.
Digital Gravel Presents
posted Monday, December 10 by Matt Conley
Nima from Digital Gravel hosts this hilarious look into the world of “on a whole other level, not higher or lower” brand Foreign Family. Nima and the Foreign Family camp are good friends so we had to post, also because Nima is beaming in an Anarchy Series Official fitted.
http://current.com/items/87483111_digital_gravel_presents
Weekly Drop at Agenda
posted Wednesday, November 28 by Matt Conley
Finally some more complete Agenda coverage, you’ll see the Official part towards the end.
Fully Official
posted Wednesday, November 28 by Matt Conley
Brian Anderson is wearing an Official fit at Lakai’s Fully Flared premier. Man some amazing skate videos have dropped just in time as we have been in a skate video drought. Nike SB just dropped Nothing but the Truth, Lakai dropped Fully Flared, and Habitat dropped Inhabitants. I am pysched to check these out.

Image via Crailtap / Vital Skate










































