We really showed up just in time to wrap up the year with the second installment of our three-part video lookbook series Stay Official featuring Sacramento MC, C Plus. This episode takes you to a higher level, immersing you in the breath-taking landscape of California's legendary Humboldt County where C+ took the Official Winter11 collection along with him on a mini-sabbatical in the midst of the majestic redwoods in the northwest coast of California.

This video lookbook captures C+ as he displays the full versitility the Winter 2011 collection amongst some very dramatic backdrops. This collection of headwear is an orchestra of corduroy, camouflage, chambrays, patches, appliqués, bamboo, high definition print and embroideries that plays well in both juxtaposing and complimentary form with nature and winter itself. 

If you watch one skate video today, watch this one. Tulio Oliveira's part in the My Square competition in Brazil.

Our good homie C+ has just released Viernes Negro 2. Sixteen tracks w/guest features from N Pire, Street Knowledge, & Chase Moore w/production from Hippie Sabotage, Flywalker Beatz, Cardo, Nicatyne, & Lee Bannon. To celebrate the release we have included a promo code in the download for 25% off. So go download the tape and find the promo code in the download folder.

Download mixtape here: http://www.mediafire.com/?daffcyyj8gzii4h 

Official's Fall 2011 (delivery 2) video lookbook utilizes the iconic scenery of Gotham City as its backdrop for the first installment of a three season series of video lookbooks titled 'Stay Official' featuring C Plus. In this first installment we follow the California-based MC on a visit to New York to attend a few events such as the "Bring Your Own Blogger BBQ + Festival" and a rare meet-up with legendary hip hop producer Ski Beatz for a recording session.

 Tulio Oliveira graces us with a nice Official spot. 

Official Brazil produced a commercial of Jay Alves fully reppin' Official. 

Polish rap group Gandzia Krąg - Trzeci Wymiar rep the LEGALIZE hemp snap-back hard in their new video. We're pretty hyped on the look. Who knew when we were concepting the LEGALIZE hat that it would end up in a Polish rap video! It's fun when Official is all world.

Thanks to our Polish Distributor Urban Flavours for the look!

Pretty impressive turnout to say the least.

For all of you celebrating 420 out there today, this should be your anthem.

 New album dropped today as well. It's available at www.thirdletta.com Go support!

 Tulio sent us some studio shots of him rocking some Official. We're super hyped to be flowing Tulio, check out the clip below as well.

We have to send a major shout out to C Plus for rocking Official very heavily on this video and even worked a subliminal Official mention into the lyrics "Official where my crown will go."

C+ filming for his new video. Nuff Official in this, the Neu SF 1849 is so appropriate for it.

New C Plus track for you all.

C Plus - UNO (The One) [Prod. by Jon Reyes] by Live @ The Dojo

The second podcast is now available to listen to below. Lots of good new tracks in this one. Tyler's "Yonkers," C+'s "Black&Purple," some new C-Lo, Miike Snow and many more. Have a listen!

Official ODDCAST #2 by Official ODDCAST

Our Swedish distributor has just put Daniel Spangs on Official and we'd like to send out a "Welcome to the family," note and an introduction of his skateboard skills&steez to you all. 

I had no idea this pen even existed. A trip to FLAX for some paint pens turned into a heaven-send. One of the best pick-ups and a new addition to my EDC (everyday carry) I've made in a long time.

Our Brazilian distributor is on a total takeover path with their most recent move of signing MC Kamau, one of Brazil's most respected hip hop artist. Kamau is also a professional skateboarder who's won multiple MTV awards. He made a song called "Poesia de Concreto" ("Poetry of Concrete") is a track about skate life in a city like Sao Paulo, a kind of hymm or anthem to Brazilian skaters. Welcome to Official Family Kamau!

Nevermind the new era he's wearing, that's a thing of the past. hahahhaa

Stay up people, get your constitutions and representation!

Please, Please, Please watch this. It will jump your Friday off with something special.

Official gets a shout on C+'s "Black&Purple" 

Spring 2011 Lookbook

 The CRIME x Official Marche Ou Creve snap-backs have been shot by CRIME and we wanted to share the photos with you. CRIME is a dope skateshop we deal with in France and we've been wanting to make a hat together for quite some time now. Finally we're doing it and very happy with what we've come up with, we're sure you all will be too!

 Hey Netflix, get your graffiti movie game up.

Summer Boyz Part 5 from LURK HARD on Vimeo.

We finally dropped our first podcast and believe me it doesn't come without any hitches. Learning Garage Band on the fly makes the show that much more entertaining. Have a listen, burn it to a CD, stick it in the iphone/ipod, hopefully it makes your day just a bit better.

Start your day off with some Mos Dub. I guarantee the rest of your day will be "fantastic."

Mos Dub - Mr. Universe "Official Video" from JB Sapienza on Vimeo.

 Michael Chacon just dropped a new edit and does not dissapoint. He continues to push the fixed envelope and takes this genre of riding to virtually unobtainable levels for the rest of us.

 C Plus and Bosse Media drop a new video. Cameos by the Safari Camper and the Cali Herringbone Mesh snap-back.

C Plus - Stay Up [Official Video] from Bosse Media on Vimeo.

So you may well know by now that we've done a limited run of "footie" scarves for the past three winters. They always sell out and the colorways are one and done. This year's colorway is lightly influenced by England's oldest football club Aston Villa. We don't really have a professional team here in the states that utilizes this colorway and that kind of makes it all the more special. For better or for worse, there will not be a repetitive rap song hook boasting "Burgundy and teal, burgundy and teal..."

Our Brazilian distributor is connecting Official with the top-shelf in Brazil. We are so proud to be flowing Carlos some Official and look forward to seeing his deserved rise in the skateboard ranks. Peep game-

We continue to extend our headwear range this winter with the introduction of our "Chulo" style. This beanie is a classic Peruvian style with a fleece liner and our Official Alpini label on the left ear flap. Available now on our online shop and in finer retailers worldwide. 

 Farewell 2010!

 Our wonderful distributor in Brazil sent us a video of Carlos Ribeiro. Carlos is going to be reppin' Official from here on out and we're very hyped on that fact.

C Plus and Bosse Media are fixin' to do our Spring Video lookbook so I want to start to get you all familiar. Kirk out and watch this video. Check back for the Spring11 lookbook, 'tis gwan be ill !!

C Plus - Captain Kirk [Official Video] from Bosse Media on Vimeo.

 Our distributor in Sofia, Bulgaria sent us a video in of  flow rider Sammy Tachev out there in Eastern Europe. The kid kills it in the "Effers Flipped."

To celebrate the last day we can take orders and ship in time for the holiday we are giving you 25% off the entire store. + FREE shipping for orders over $50.

We just completed our second window display for Getta Clue stores. This installation is at their Arden store. If you're in the area go check it out. The original photos used for the boxes were taken by Amanda Lopez.

We don't know who this is but he's rocking the inside-out denim with florescent pentagram fitted. Taking it way back. Not to mention he's next to a ginormous Air Max shoe he's constructed and lacing up.

Official flow rider Michael Chacon is simply killing it right now. He just embarked on a skip across the pond to London and Paris to give Europe a look at some of his Southern California fixed trickery. We hooked up the Smashed Up Sundays crew with some hats a few Sundays ago and here's a little clip of the SUS crew mobbin' through LA fully representing Official.