This video illustrates a romantic lifestyle of skateboarding in Barcelona.  Giving us glimpses of the important and simple elements that weave a desirable life that many of us caught up in the rat-race can only dream of. Or watch on youtube.

Clarks is a big ting in dancehall. Vybz Kartel comments on the English staple.

We got the hats to match!

This is probably the most anticipated SB release since the Janoski's here at Official HQ. But even more exciting for us is our "Officials" black/orange snap-back is the perfect match.

 I don't know if this is fresh or wack. Regardless, it kept me watching all the way to the end of the video which is a rare accomplishment these days.

With all the guff SB is receiving right now let's not forget they get their riders on some really good trips that look to be focused more on having fun, travelling and sharing skate culture while enjoying cultures outside of their own.

Remio is pretty much an "All out king." as Case2 would say. Since it's Friday, lets take a gander at some of this king's scribere.

Are we hella late on this Stylphone Beatbox thing? There is so much out there in the world today that it’s not uncommon to discover things like a year late. This seems something they sell at Urban Outfitters to hipsters having friends over for retro casio keyboard and fisher price music nights.

Brett Domino and Steven Peavis perform a medley of Justin Timberlake hits using assorted miniature instruments and lap tray travel bags. The songs are fairly easy to identify, so I’ll leave that to all of you Timberlake fans.

Performed on:
Stylophone Beatbox, iPod Touch (using DigiDrummer Lite), Kazoo, Thumb Piano, Shaker, Stylophone, Cowbell, Recorder, Ukulele, Theremin, Spoons, and Roland AX-Synth.

I really liked the “What is a Bachinsky” campaign. About a year later, Apollo discovers what a Bachinsky(and crew) really is.

Episode 14: Dave Bachinsky from In The Cutts on Vimeo.

We’re eager to drop our new English driving cap silhouettes for Fall10 and Winter10. This preview is of a piece coming out for Winter10. Anybody can make an English driving cap and for us to jump into this silhoutte we pushed ourselves to develop some game changing joints. A combination of refined style and unconventional materials for this style make for some modern classics. For this preview the contrast of the brushed herringbone and the hand-woven Guatamalan fabric marries classic textiles from two completely different cultures creating a modern flip on a staple style can be traced back to the 14th century in United Kingdom. Official is eager to make it’s mark in English driving cap history and we’ve composed quite a collection of pieces to christen our entry into the style’s long and colorful history.

The hand-woven Guatamalan fabric is only placed on this left side panel. The remaining panels are brushed herringbone.

Super Fresh in Saudi Arabia has been stocking Official since their Grand Opening. It’s always a trip for us to pack up boxes and ship them off to the Kingdom of Saudi Arabia. If you’re rocking an Official hat in Saudi Arabia (which many are), then you’ve got to feel a step ahead of your fellow Arabian peers. If not a few decades worth of steps ahead…

Our curiosity got the best of us and we asked Majed from Super Fresh to answer some stockist interview questions. We yearned for a better feel of exactly where these hats were going in Saudi Arabia and the person behind the distribution of them. Someday we’ll get out to Riyadh but for now this interview will be ours and now your look into a stockist of Official in what the west considers a very mysterious country.

What is Super Fresh?
Super fresh is an entertainment store for clothing, arts & music.

How many years has Super Fresh been in business?
We have been in business for about a year and a half.

What are some brands that do well in your store?
Hellz Bellz and Glamour Kills is the favorite for our customers.

How does most of your clientele get information about the brands featured in
your store?
Mostly by ads in popular websites and by mobile text messaging.

Has the focus of the shop changed since you began or stayed consistent with
the original focus/concept?
Yes we have developed Super Fresh in many ways, such as, the general appearance of the store and brands.
In addition, we have expanded our activities and sponsored artists. We are also doing some projects related to the youth.




Is there a good skateboarding/streetwear scene in Riyadh?
Skateboarding is actually very rare in Riyadh.

What are some of the challenges of having a shop such as Super Fresh in
Riyadh?
The challenges are to keep developing our service level and offer the best items.
We also stock items that are not offered in other stores in Riyadh city which makes us unique and that attracts many people.

What are some of the benefits of having a shop such as Super Fresh in
Riyadh?
Super Fresh is not only a store for outfits. We are doing our best to make it the main source for street arts.
We have worked in the past period to make a local data base to artists in different fields. Super Fresh will be the number one store in the Kingdom.

Is there anything you’d like the rest of the world to know about Super Fresh
and Riyadh that might be surprising to them?
We continuously follow up all what is new in fashion world as we are always in contact with many designers and world artists.
Super Fresh offers many stuff that big world stores doesn’t offer, and for this reason we have the name Super Fresh.

Are they’re any plans or happenings related to Super Fresh for 2010/2011
that we should know about?
We have many projects this year, and most importantly launching the official site for Super Fresh and sponsoring local competitions.
At the end we would like to say thanks to the best fitted caps “The Official.”

Majed, sent me a bunch of photos to choose from and I had to post this photo of the Outback Steakhouse billboard in the front of the mall Super Fresh is housed in.



There is also a Rocawear store in the mall. How could I pass on posting a photo of the Rocawear shop in Riyadh?

Official homie Chris Ray has a Transworld video dropping this summer. We were happy to see the “Official Bench” getting some obstacle props at Southside Park. In slow-mo even…

Look for it at 1:05 mins in.

Young Money reppin’ Official hard this month. Thanks for the looks Marisa!

I can’t imagine how many hours this took to compose. Stop frame animation always astounds me. This video is not only stop animated, it’s stop animated skateboarding. And not done in some cheesy way! Peep it.

Skateboardanimation from Tilles Singer on Vimeo.

When I wake up my contacts are all dry and I stumble over to my computer to see if my Japanese hit me up while I was sleeping. If they didn’t (which they didn’t today), I check out some blogs with like one eye open and the other eye twitching because my contact is like half-way folded up into the inside of my eyelid and my muscles are instinctively buggin’ out on it. Anyways, I watched both these videos with one eye open this morning.

KiD CuDi – Soundtrack 2 My Life (Directed by Jason Goldwatch) from DatNewCudi / DP on Vimeo.

If you turned on MTV for 10 minutes yesterday you would have seen the Bedrock performance by Young Money at MTV’s Spring Break in Acopulco, Mexico. Lil Chuckee was rocking the “LEGALIZE” snap-back hard through the whole performance and we’ve got the footage right here for you. Big ups Lil Chuckee for all the good looks!

I know you’re eyes are all on Nicki Minaj right now but Lil Chuckee rockin’ “LEGALIZE” snap-back!!!

and Luda

Young Money

Lil Chuckee with Big Chuckee rockin’ the “Eratic Chains” T. Yo, you can still cop this shirt on the site!

Lil Chuckee rockin’ “The Billions” snap-back.

Below is an excerpt from the “19 Years Young” video by Jack Mansfield. Lots of Official being rocked by the Lurk Hard team. We love it!

Lurk Hard Section from ‘19 Years Young’ Video from LURK HARD on Vimeo.

Mistah F.A.B. reps “The Officials” All Stars snap-back through the whole video. In The Cutts makin’ big moves!

intheCUTTS episode13: Mistah F.A.B. from In The Cutts on Vimeo.

RR Dennis filmed a session featuring Kennedy Nyguen and Apollo at the new skate plaza in Richmond.
Kennedy rockin’ the Gummi Camo Camper and Apollo keeping it Californikashun.

RR Richmond Skate Plaza from Rebellious Reflection on Vimeo.

I can go ahead and die now. My work is done here on earth, Apollo and Sean got hats on Mistah Fab.

Mistah FAB from TERROREYES.TV on Vimeo.

Our boy Omar just dropped his own Nike yo! That’s crazy right…

intheCUTTS- Omar Salazar from In The Cutts on Vimeo.

We need an In The Cutts with this dude. The video and steez is very “broish” but you can kinda give it a pass considering what this dude is accomplishing.

I took a total of 4 photos yesterday (and here are 3 of them) at Omar’s new Nike SB shoe release demo. The event was held at B Street skatepark in Sacramento and there was a line 200 deep to get in for over two hours. Pretty insane to say the least.

Geno (Lurk Hard), Mike Richins (Nike SB) and of course Apollo (Official’s In The Cutts).
Is that a Lurk Hard mesh snap-back on Geno?


PRod playin’ skate with the kids. He got mobbed wherever he went and handled it like a champ.

Apollo and Will – Together Forever Tour 2010.

Stephen Kramer Glickman (Gustavo Rocque, Big Time Rush) along with Tom Kenny (SpongeBob SquarePants), Bill Fagerbakke (Patrick Starfish) recently read some books to the kids for “Reading Across America” for the Compton School District. Less importantly, Stephen was rocking the “Kings” Officials snap-back. Lot’s more Official popping up in future Big Time Crush episodes. We’re totally for the kids.

Patrick, Spongebob, Gustavo.

Hurry up and cop you some deals. It’s friday yo.

Official is proud to give you the Summer 2010 lookbook photographed by Amanda Lopez
. We couldn’t ask for models and looks to better represent the aesthetic and story for this summer’s delivery. Five panel campers that intice you to slip on some deck shoes and hit the beach or bay. Sporty wool baseball hats that represent you and Official to the absolute fullest. And mesh snap-backs that keep heads cool and that summer flag flying high. Big shouts and thanks to Amanda and all the models involved. All three of them are musicians and we will provide links and information on them in the coming days so check back.

intheCUTTS- BENNYGOLD from In The Cutts on Vimeo.

Barcelona isn’t just for skateboarding any more. Hella skatespots in in this video and I’m glad those pedals never touched the ledges.

Chris Akrigg THE MAURICE.0 from chris akrigg on Vimeo.

As most of you know, we have been doing the In The Cutts project for 3 months now. Apollo and Sean just put a clip together last week that shreds some light on Apollo’s skateboarding. It’s gotta be that hat!

Apollo X Official in The Hundreds footwear from In The Cutts on Vimeo.

I’m pretty into Kirsten Dunst and have been anticipating this project to drop with Takashi Murakami. Nigo has a cameo in it as well.

Note: Apollo is rocking the “Cash Money MAKERS” snap-back in this episode.

inthecutts- THE HUNDREDS from In The Cutts on Vimeo.

The second preview to the lookbook Amanda Lopez shot for our Summer 10 delivery. This video features our “Welcome to Jamrock” mesh snap-back. The colors are a bit flipped, this hat just drips summer, beach, dancehall riddims and Guiness + Redbull.

Untitled from Official Crowns on Vimeo.

Official Summer 2010 – Pinoy Gucci Preview from Official Crowns on Vimeo.

Featured Official Hat for this Episode:
“cash money MAKERS” avail. Fall10

inthecutts- Girl open house from InThe Cutts on Vimeo.

Everybody is jumping on the Die Antwoord bus. If you haven’t gotten on yet, I think there’s still room up on the roof.

So for the last month and a half I’ve been getting random text, emails and calls letting me know some Official hats are getting heavy rotation on a new Nickelodeon show called Big Time Rush. Yesterday, Stephen Kramer Glickman- the actor that plays Gustavo Rocque on the show hit us up and we solidified some flow for him. Start tuning into Nick (we know you already do…) and watch for some exclusive looks on Gustavo Rocque in the near future!

IntheCUTTS- Crossroads tradeshow from InThe Cutts on Vimeo.

Took a ride down to Santa Cruz last weekend. It was a beautiful day, waves were good and I actually broke out the camera this time around. Here are a few photos.

A1 Shop in Switzerland put together a nice shoot of some Official they have in stock. If for some reason you’re skiing in the alps stop by A1 and do some shopping.

Matt Rodriguez “The Loose Truck Trucker,” invites Apollo and Sean into Casa De Struggle (his home) for some looks at his new ipath shoe, a bit of acoustical freestyle and a backyard that is shaping up to be a transition filled, coping lined, skate shantytown.

intheCUTTS Episode 7: MATT RODRIGUEZ from InThe Cutts on Vimeo.

This one’s going out to all you Vandals out there. Worldwide.

via Massan

The way I see it, this is 700cmx’s (or whatever you want to call it) Tampa AM. Pretty much the who’s who and the up-and-comers in the game. Kris at Lockedcog was lucky enough to go out to the event and captured this footage. The final clip, wall-ride is way, way epic. Oh, watch the sponsor logos on the end of the video too :)

mayhem abound. from Kris lockedcog on Vimeo.

All Hail Cardiel!

intheCUTTS episode 6: JOHN CARDIEL from InThe Cutts on Vimeo.

A good one today.

So here it is! Some FTC science for you all.

intheCUTTS episode 5: FTCSF from InThe Cutts on Vimeo.