So here it is! Some FTC science for you all.

intheCUTTS episode 5: FTCSF from InThe Cutts on Vimeo.

With an intense in-house focus on detailing and design for 2010 it’s hard for us to withhold the headwear gems that await you. Sometimes such an elevation warrants some previews to salivate and prep the palette. The following 4 images are a taste of what’s to come from Official Crown of Laurel for 2010. Holler at your local finer retailer for these drops as you know they won’t last on shop shelves long.

Our brushed flannel English rider’s cap with tweed earflaps and leather embossed branded label is an excellent example of the lengths we’ve gone to combine fabrics, embellishments and shape into a unique yet classic Official piece.

Americana plays heavy influence in this year’s releases and the preview of our denim, 12whale corduroy, leather embossed label and mesh snap-back encapsulate our accomplishments in designing modern Americana pieces.

The California Republic flag has gotten the short-end of the stick with hat designs thus far. We’re happy to announce that a premium California Republic hat has now been produced and will burn all other lesser qualified flag hats. We flipped the flag colorway with a strong black/red/grey and graced the front two panels and visor with brushed herringbone.

“The Official’s” hats keep checking for retailers and we’ll keep producing strong colorways to keep shelves fresh. The black/orange Officials wool snap-back is the most anticipated “Official’s” colorway to date. The preview of this hats gives a macro look at the hat’s embroidery.

jacked these from Kyle Duval’s blog. For all you In The Cutts fans out there we’ve got a few Apollo skating photos. He’s been rocking the “La Caza” camper hard lately and I think it’s owed some gratitude for some lands. Hats help land tricks, everybody knows that.


Full-cab, heel.

This is just judo kick awesomeness.

and this is the hat that’s making it all happen. 5 Panel Campers por vida!

Kris from Lockedcog sent this over. We were lucky to be able to play a small part in the multi-spot contest thanks to Cards.
These guys are on to something and I’m guessing they’ll have a bunch more contest with this format in the future.

a trickcat. meow. from Kris lockedcog on Vimeo.

We’re so hyped to get this one out. Living Legend John Cardiel coming later this month.

Cardiel Episode 6 teaser from InThe Cutts on Vimeo.

intheCUTTS Episode 4- Lurk Hard from InThe Cutts on Vimeo.

Big ups to Predakon for representing the Officials snap-back well last night at the DJ Am/Premier event at Nike Sportswear.
Thanks for the looks!

DJ AM & DJ Premier Nike Sportswear Event Recap from Terry Urban on Vimeo.

DJ P SOL FULL CIRCLE MIX from djpsol at Letsmix.com.

Riri

Airline “attendants” don’t look anything like this anymore.


Probably the realist girls in this post.

And we’ll end it with Coco.

Kinda in a Panna mood today.

Street Football is Panna-tastic! from DBL on Vimeo.

Rob Maso, six months ago today in the Black Shemagh Wars Painters cap.

Fixed gear ads are the new slip-mat ads for 2010.

Fix Gear covers are the new Kanye x Kaws covers…

The African game is going to be huge in 2010!

Waves in Hawaii have been huge before whitefolks were even knowin’.

Lurk Hard and Scooters for 2010.

My brother’s name is Mario Rosario. He doesn’t look like this Mario, but they’re both Italian. F racism and Juve’s chants.

Juxtaposed in beauty.

Fake JFK, juxtaposed in beauty as well.

And on that note, see you on Monday.

In The Cutts with Macaframa/Massan, superman scraper skiddin’

inthecutts Episode-3 Macaframa from InThe Cutts on Vimeo.

KILROY from Gorilla Bicycles on Vimeo.

Gregory Packs, pretty much this illest backpacks made here in the US was kind enough to place an Official Alpini in their new lookbook. Good looks Gregory! Thanks so much!

As promised the new In The Cutts is out this week. Apollo takes a gander at Lowcard headquarters and somehow swaps his Official snap-back for a “Stay Lame” Lowcard hat.

In the cutts episode 2: lowcard from InThe Cutts on Vimeo.

We noted that Crime’s shop bike has the Official Deep V sticker applied to it’s back rim. Today we’re showing some additional photos of the Winter09 line in the shop.

We’ve pretty much posted every Major Lazer video out now. These guys cannot cease to amaze us, each video is building off the last. Major Lazer has to win some sort of video awards this year. If they don’t, fools are sleepin’.

Major Lazer feat. Mr. Lexx & Santigold – Hold the Line (Frikstailers Remix) from Frikstailers on Vimeo.

Via MKSIM we see that Crime Store in France has applied the Official Deep V sticker to a shop bike.

http://fatlace.com/stayfresh/mksim/

Apollo in the Cutts




















In The Cutts2

In The Cutts Streetcorner from InThe Cutts on Vimeo.

Free Videos by Ustream.TV

Official is proud to be working with Sean Stouts and Apollo Cutts on a new video/website project called In The Cutts. The preview for what we have lined up for the next month is posted below and Episode 1 drops Thursday, December 17th. In The Cutts is going to be quite an adventure and we can’t wait to take you along for the ride. Launching straight out the box with heavy-hitters like Lowcard Magazine, Macaframa/Massan, Jake Phelps, Benny Gold, John Cardiel, FTC San Francisco, Omar Salazar and Brandon Biebel are already in the editing room or in the works.

InTheCutts Teaser from InThe Cutts on Vimeo.

Ali x Beatles, that really is bigger than Jesus.


John Cardiel and Apollo (inthecutts.com) Sacto represent.


Clare Rojas






Phil


Frost




DC x PK Ripper 2010

This one is hilarious.

It’s cold out. Official beanies got you covered.

*Rabbit was not harmed before, during or after photo taking. She is still alive to this date.

We just dropped that! The Lurk Hard x Official black, single knit beanies are in and on the store page. If you’re knowin’ about Lurk Hard then this is a must have. If you’re not familiar with the brand then this black beanie couldn’t exemplify the aesthetic and hardcoreness of the brand better. Pretty much anybody lurking this winter is wearing a black beanie, just make it Official with this one.

Working on something really special right now. Needed some SE porn for inspiration. Will keep you posted on updates. Images via pkripperheaven.com

Lyons x Cards?

Flex Flave v.s. L.O. (France) at Foor Wars 2009

I don’t know the exact dates but Flex Flave has to be at least 15-18 years running strong, that’s a lot of generations of b-boy’n. I remember a few of the current crew leaders (Marcus and Abe) back when they were like 12 and 13 yrs-old at the community center jams. They’ve come a long way since those days, battled the top crews in the world, won and lost. If there ever is a B-Boy hall of fame, Flex Flave has earned a position in that space for sure.

BALLZY!

Lot of controversy surrounding this today. I listened to the story on NPR looked it up and found this video. It’s actually inspirational to me and touches home a little bit. I know my Chinese agent won’t like this but N. Korea looks a lot like Northern China to me. And I feel like we’ve had to have the same spirit of adventurism and enthusiasm towards navigating personal uncharted waters to achieve some of our earlier seasons we produced in Northern China.

HELLO IT’S Noko Jeans! from Noko Jeans on Vimeo.

Since there’s a bit of a Delorean bandwagon rolling around town right now…

Chick scarf, suit with mandals. Can I please get the name and number of this stylist!




via Amanda Lopez

Official Winter 09 Lookbook from Official Crowns on Vimeo.

Major Lazer “Keep it Going Louder” from Eric Wareheim on Vimeo.

Might have to break some of the archive stocks of this 3M F.U. Charcol fitted out if we keep finding images like this.




Big ups Lil Wayne and Marisa, keep rocking that Official!

Every single order for Winter09 gets a free nylon printed duffel bag thrown into the box. This deal is also extended to our retailers. So go into a shop this week and ask for your FREE duffel. Even cooler, it zips into a pouch with a a carabiner attached to it. Illest “gift with purchase” we’ve ever done.

Dropping 8 styles of the Winter09 Delivery on Friday the 27th (Black Friday)

Super hyped on this lookbook. Sometimes lookbooks try to force-feed a style or brand definition to you and you’ll look at it and be like, “That’s not how I’d rock that.” Sometimes the shoots are so exotic and over styled that picturing the product on yourself seems unrealistic and unfitting. I think we’ve put something together here that reaches the core of what we do, rock hats every day. And not just any hat, a hat that pops, whether it’s subtle with a brushed wool/3M reflective patch or something bold like “Legalize.” Official pops in whatever fashion you want to do it in.

Big shouts to models: Nosa, Jason and Sean. And big, big shouts to Amanda Lopez for shooting.

We’re dropping the 8 styles of Winter09 on Black Friday here on this site. Finer retailers around the world will also have the Winter09 delivery available at their respective retail locations. Here’s a thumbnail view of the lookbook pages shot by Amanda Lopez. We’ll give you the full lookbook view tomorrow 11/25. Be sure and come back tomorrow and check it out.

Note: Yes that is a real rabbit pulled out of a hat.

For the Official Winter09 delivery we are offering a “gift with purchase” Official Bagues duffel (that folds into a pouch and has a carabiner) with every single item purchased from our winter delivery. It’s a rad deal, you get a duffel bag shipped with your order from our online store or at your local retailer! The Winter09 line will be at finer retailers worldwide on Nov. 27th as well as on our online shop here on Nov. 27th.

Nylon Official Bagues duffel with printed pattern.

We’re swimming in duffel bags over here. Note: the handy carabiner. We took no shorts this season on the gift with purchase item.

…and they be like, “no he didn’t.”

Treatin’ bikes like non-cooperating skateboards.

Aloha Fixed: BLSV4 teaser from ALOHA FIXED on Vimeo.

… that never really existed.

Sognar from mark markenson on Vimeo.

20hrs straight in the warehouse is easy when a girl that looks like this is working alongside you.