jason Maggio <h1>History</h1><p>Official® was conceptualized by Jason Maggio (founder of Vapors Magazine) in December of 2006 after designing the S/S 07 line for Estate LA. Jason recognized a void, while simultaneously realizing a calling from the streetwear scene and market place and immediately put a business model into action by creating the Official® brand.</P> <h1>Philosophy</h1><p>Official® is a newly launched premium fitted headwear company hailing from the always inspirational city of San Francisco, California. The headwear company has constructed a truly unique and quick to market business model for their product by releasing one-time limited styles every two to three weeks to retailers. Their ability to keep a constant flow of fresh new product on their retailer&#8217;s shelves, in the media (blogs, websites, print magazines) is a concept that is aligned and in-tune with the demand of today&#8217;s influential set and savvy consumer.</p> 2007-07-01T15:01:43-07:00 about 53851 2007-07-01T15:01:43-07:00 21133 2007-07-25T11:01:18-07:00 <h1>History</h1><p>Official® was conceptualized by Jason Maggio (founder of Vapors Magazine) in December of 2006 after designing the S/S 07 line for Estate LA. Jason recognized a void, while simultaneously realizing a calling from the streetwear scene and market place and immediately put a business model into action by creating the Official® brand.</P> <h1>Philosophy</h1><p>Official® is a newly launched premium fitted headwear company hailing from the always inspirational city of San Francisco, California. The headwear company has constructed a truly unique and quick to market business model for their product by releasing one-time limited styles every two to three weeks to retailers. Their ability to keep a constant flow of fresh new product on their retailer's shelves, in the media (blogs, websites, print magazines) is a concept that is aligned and in-tune with the demand of today's influential set and savvy consumer.</p>